My Own Web Business

The Web is an amazing platform to gather knowledge and insight from customers and prospects. Web analytics, social media monitoring and webinars can all be important ways to gather more intelligence. Yet sometimes you have to get straight to the point …

Lil’ Wayne is a well known rap  star and also known for his brief stint in the joint for weapons charges. Whether you listen to his music or not, you can certainly learn from his Facebook marketing skills.
If Lil’ Wayne hadn’t already established…

In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable, joins us to talk about the ins and outs of social media marketing on the web.
In the show we chat about:

The importance of understanding your online community
Why unde…

I recently stumbled upon a video conveying some behavioral data analysis from dating site OkCupid. Twelve seconds into the video interview with Sam Yagan, OkCupid’s Co-founder, I thought I was listening to expert marketing insights.
So I decided …

Online video is growing rapidly, with sites like YouTube getting 30 hours of video uploaded every minute. While online video is fun to watch and an important part of your inbound marketing content strategy, it does require some technical knowledge to e…

Successful inbound marketing is all about attracting and converting more visitors to your website. Inbound marketers use calls-to-action to send website visitors to landing pages, where they can exchange contact information in exchange for an offer. Th…

Last week Facebook, made some big changes to its Pages platform. We covered the news and talked about its implications for businesses working to leverage Facebook as a marketing channel. In the wake of these Pages updates, another major change has take…

Enchantment is a feeling you want every customer or prospect to have towards your business. How do businesses like Apple, Zappos and Virgin America create the feeling of enchantment in their customers’ minds?
Guy Kawasaki, author, co-founder of Alltop …

Enchantment is a feeling you want every customer or prospect to have towards your business. How do businesses like Apple, Zappos and Virgin America create the feeling of enchantment in their customers’ minds?
Guy Kawasaki, author, co-founder of Alltop …

Opening an eCommerce version of your brick and mortar store is an important business decision many retail business owners face. One advantage of taking your business online is the ability to do better couponing and customer targeting. Check out our new…